Digital Ads
Contractor Marketing ROadmap: Step 4
What's so special about digital ads?
The focus of traditional marketing (print, mass media, etc.) is to make everyone in your area aware of your brand long-term. So when they’re ready to buy, they already know who you are and ‘hopefully’ call you first.
On the other hand, digital ads can put your business in front of a customer right when they need someone to call and buy from. On Google, you show up right when someone searches for the product or service you offer. On Facebook, you show up when your customer shows interested.
With digital ads, you can focus your marketing budget on customers who are interested in your services and most likely to buy!
Digital Ads
What it means for your business
This is where the rubber meets the road. With digital ads, you can really start to take control and build a system to attract and sell new customers.
Plus, it’s all about the numbers. It’s clear to see how much you’re spending, how many customers your ads are bringing in, and how much they buy.
Clear ROI
With digital ads, you can track the numbers to clearly see if the ads are working and how profitable they are.
Quick Cash Flow
Leads from digital ads move fast, so you'll generally see positive cash flow from digital ads faster than other sources.
Easy to Scale
Ready for more leads? We'll just increase the ad spend... it's that easy!
Profitable Systems
Use ads to build a lead generation machine so you always have profitable jobs coming in!
Ad Platforms
What we recommend to our clients:
Step 1
Google LSA
Join Google's list of certified local service providers
Step 2
Meta Ads
Reach homeowners in your area on Facebook or Instagram
Step 3
Google Search
Show up for customers searching for your services
Frequently Asked Questions
The 'management fee' is what the agency is charging you to create, monitor, and optimize the ads.
The 'ad spend' or 'ad budget' is the amount you're spending on the ads themselves.
Most agencies will only list their 'management fee' and may or may not specify the actual 'ad spend'. For example, if an agency says it'll cost $2,000 per month to run Google Ads, it's safe to assume that the $2,000 is their 'management fee' and that they will expect you to spend an additional $2,000 to $5,000 per month in 'ad spend'.
At Trillium, we give you one total package price that includes everything so there's no hidden costs or surprises.
Google LSA has a longer verification process, so it can take about 4-6 weeks to get approved and start getting calls.
Meta and Google Search ads can generally get set up quicker and start getting leads within a month.
Never!
Some agencies sell the same leads to several companies, which can make the sale really difficult.
We ONLY sell exclusive leads because we don't want our clients to be competing with several other companies for the same leads.
All lead data generated is yours to keep!
We provide direct contact information for each lead, and it comes straight to your inbox.
Even if you decide you no longer want to work with us, you keep your list of leads and contact info!
It really depends on your business and how you price your services. If you're a kitchen remodeler and your average sale is $30k, you'll have a much higher ROI than a handyman who's average job is $500.
While we can't promise a specific ROI, it's fairly common to see a 10-50x ROI. For example, one of our kitchen remodelers gets $52 in sales for every $1 they spend with us (52x ROI).
If you’re ready to get consistent leads with digital advertising, reach out to schedule a call, and we’ll walk you through how you can use digital ads to scale your business!